Packaging + Branding kit
Slim Tea + Fluffy Tea Packaging
Fluffy Tea \\
Fluffy Tea \\
Description: Meet 'Fluffy Tea,' my personal exploration where the art of tea meets the allure of nature. From crafting a distinctive logo featuring a slim, organic otter to developing an entire brand identity, every design element is a reflection of the tranquil and pure experience found in every sip. The packaging design invites you into a world of fluffy, aromatic indulgence, where earthy color palettes and whimsical fonts converge to create an elegant and organic visual language.
Goal: The goal was to create a unique and elegant brand identity for "Fluffy Tea," combining nature-inspired elements with an organic, tranquil visual language that reflects the soothing experience of enjoying tea.
Color Palette
Infuse Joy with every Sip
Mark Design
Packaging Design
Pattern Design
This project came out from a simple exercises for one of my classes, where I needed to design a mark based on any object I picked previously, which was an otter and this is how both of those brands were created.
Logo Design for Tea Packaging
Research and Initial Sketches
Slogan
Sip the Serenity
Packaging Photos
Slim Iced Tea \\
Slim Iced Tea \\
Packaging Design
Description: Introducing 'Iced Serenity Tea,' my personal design venture where the refreshing essence of iced tea meets a tranquil visual narrative. From conceptualizing a distinctive logo featuring elements that embody serenity to shaping an entire brand identity, each design aspect captures the cool and calming experience found in every sip. The packaging design opens a door to a world of chilled, serene indulgence, where a harmonious color palette and crisp fonts intertwine to establish an elegant and refreshing visual language.
Goal: To create a refreshing brand identity for "Iced Serenity Tea," using a harmonious color palette and crisp typography.
Whisk away worries
Pattern Design
Logo Design
Color Palette
Slogan
Sip the Serenity
Packaging Mockup
Summary
The Slim Tea project established two distinct yet cohesive visual identities, each enhancing the product's personality and customer appeal. Feedback highlighted the calming yet eye-catching designs, especially the unique logos and harmonious color palettes that convey a natural allure. These design choices strengthened brand recognition, enhancing shelf appeal and building a visual narrative that aligns with customer expectations of elegance and organic quality. This project underscored the impact of cohesive branding in establishing a meaningful connection with the audience.