CASE STUDY \\

CASE STUDY \\

Problem: How to address the limited access to mental health resources and support in communities. Many individuals who struggle with mental health issues may find it difficult to find the help they need, leading to feelings of isolation and lack of support.

Role: UX Researcher, UX Designer, UI Designer

Timeline: December 2022-January 2023

Impact: Created app effectively bridged the gap between those in need and the resources available, while also promoting a supportive and inclusive environment for all members of the community.

Project overview

  • Melt-up is a mobile app that aims to help communities ensure that all of their residents have access to mental health resources. The app connects users with therapists, support groups, and other mental health professionals in their area, making it easy for people to find the help they need.

    The app offers a range of self-care tools, such as guided meditations and journaling exercises, to help users manage their mental health on their own.

    Melt-up is a valuable resource for individuals and communities looking to improve their mental well-being. With Melt-up, communities can work together to create a supportive and inclusive environment for those dealing with mental health issues. The app provides easy access to vital resources and support, helping to reduce stigma and promote mental well-being for all members of the community.

  • One of the biggest problems I faced when developing a mental health app like Melt-up is ensuring that the app is accessible and user-friendly for a wide range of users. Mental health can be a sensitive and complex issue, and it is important that the app is designed in a way that is inclusive, supportive, and non-stigmatizing for users.

    Another challenge when developing an app like Melt-up is ensuring that the app is backed by credible and up-to-date mental health resources and information. The mental health field is constantly evolving, and it is important that the app is updated regularly with the latest research and best practices in order to provide users with accurate and reliable information.

    Finally, a key challenge when developing an app like Melt-up is ensuring that the app is sustainable and can scale to meet the needs of a growing user base. This can require a significant investment in technology, marketing, and customer support, as well as careful planning and management to ensure that the app is able to reach its full potential and provide support to users in need.

  • The goal for designing the Melt-up app is to improve access to mental health resources for individuals and communities. The app aims to make it easier for people to find the help they need by connecting them with therapists, support groups, and other mental health professionals in their area. Additionally, the app provides a range of self-care tools and resources to help users manage their mental health and well-being on their own.

Target audience

The target audience for Melt-up is likely to be individuals in a community who are in need of mental health resources, as well as their friends and family members who may be looking for ways to support them. The app could also be useful for community organizations and mental health service providers who are looking for a way to connect with and support local residents. 

The goal of the app is to help create a supportive and inclusive environment for all members of a community, regardless of their mental health status. 

The app is also intended for individuals who may be struggling with mental health issues and are seeking support from others who understand what they are going through.

User profile

Name: Sarah

Age: 25

Occupation: Social worker

Location: Urban community

Interests: Mental health advocacy, community organizing, supporting others

Sarah is a 25-year-old social worker living in an urban community. She is passionate about mental health advocacy and works to connect individuals in need with local resources and support. Sarah is interested in using Melt-up as a tool to help her connect with others in her community who may be struggling with mental health issues and to learn more about the resources and support that are available to them.

User portrait

Age: Late 20s to early 40s

Gender: Male and Female

Location: Urban and suburban areas

Occupation: Professionals, students, and other individuals with an interest in mental health and well-being

Interests: Mental health and well-being, self-care, connecting with others in their community

Goals: Improving their mental health and well-being, finding support and resources in their area, reducing stigma around mental health issues

Challenges: Limited access to mental health resources, stigma and misunderstanding surrounding mental health issues, difficulty managing mental health on their own.

Empathy Map

Sarah thinks about the challenges that individuals in her community may face when it comes to accessing mental health resources, and the impact that this can have on their overall well-being.

Sarah feels a strong sense of responsibility to help others and to create a more inclusive and supportive environment for all members of her community.

Sarah is excited about the potential for Melt-up to make it easier for her to connect with others and to find the resources and support that they need.

Sarah is concerned about the stigma surrounding mental health issues, and the impact that this can have on individuals who are struggling.

User Journey Map

Awareness: The customer becomes aware of Melt-up through friends, family, or social media, and learns about the app's ability to connect users with mental health resources in their area.

Interest: The customer becomes interested in using Melt-up to improve their mental health and well-being, and decides to download the app.

Onboarding: The customer creates an account on the app and completes their profile, including information about their mental health needs and preferences.

Exploration: The customer browses the app and learns about the various mental health resources available, such as therapists and support groups in their area. They also explore the self-care tools offered by the app, such as guided meditations and journaling exercises.

User Pain Points

One of the main pain points for Melt-up users may be limited access to mental health resources and support in their area. This can make it difficult for them to find the help they need, and may lead to feelings of isolation and lack of support. Additionally, stigma and misunderstanding surrounding mental health issues can be a pain point for Melt-up users, as it can make them feel marginalized and unsupported. This can make it difficult for them to open up and seek help, and can lead to a lack of progress in their mental health and well-being. 

Another pain point for Melt-up users may be the difficulty of managing their mental health on their own, without the support of professionals or others in their community. This can lead to feelings of overwhelm and frustration, and may make it difficult for them to make progress in their mental health and well-being.