CASE STUDY \\

CASE STUDY \\

Problem: how to create website for the Lyceum Theater, taking into account all modern requirements and trends in web design and ease of use for the target audience.

Role: UX Researcher, UX Designer, UI Designer

Timeline: November 2021 to August 2022

Impact: Created a website that is easy to use, visually appealing, and meets the needs of the target audience. 

Project overview

  • The Lyceum Theater in Omsk is a unique and valuable cultural institution that has a significant impact on the local community. As the youngest theater in the city and the first municipal lyceum theater in Russia, it is at the forefront of modern performance and has a strong focus on engaging young people.

    In recent years, the Lyceum Theater has become increasingly popular and has established itself as an important cultural hub in the city. In fact, studies have shown that the theater plays a key role in fostering creativity, imagination, and critical thinking skills in young people. Additionally, the theater's focus on spiritual education and personal development has been shown to have a positive impact on the overall well-being of its audience.

    Iit is crucial that the theater continues to evolve and adapt to the changing needs of its audience. This may involve redesigning the theater's website, updating its branding and marketing materials, and introducing new performance styles and formats.

  • One of the problems that arise during the process of creating a website for the Lyceum Theater is ensuring that the website is able to effectively showcase the theater's diverse range of performances and events. With a focus on modern, non-classical performances, the Lyceum Theater offers a wide range of experiences that may be difficult to capture on a static website. This could potentially lead to a lack of engagement with the website, as users may not be able to easily understand the theater's offerings and how they can get involved.

    Another problem is ensuring that the website is easy to use and accessible to the theater's target audience. The Lyceum Theater's focus on engaging young people means that the website should be designed with this audience in mind. This could involve making the website mobile-friendly, using clear and concise language, and incorporating interactive elements that allow users to explore the theater's offerings in a fun and engaging way.

  • Create website for the Lyceum Theater, taking into account all modern requirements and trends in web design and ease of use for the target audience. To achieve this goal, the website for the Lyceum Theater should be designed with a focus on modern web design trends and ease of use for the target audience. This could involve conducting user research to understand the needs and preferences of the theater's audience, creating wireframes and prototypes to test the website's functionality, and incorporating interactive elements and engaging visuals to make the website more dynamic and engaging. By taking a user-centered approach, the website for the Lyceum Theater can effectively showcase the theater's unique offerings and provide a valuable resource for the local community.​​​​​​​

Target audience

Target audience for the Lyceum Theater are be young people in the Omsk area who are interested in modern, non-classical performances. Educators - women ages 16-49 with a college degree who work or study in education, married couples - they choose the theater to spend time culturally after work/study. This audience may be looking for unique and engaging experiences that are different from the more traditional classical theater offerings in the city. 

User profile

One of the user profiles for the Lyceum Theater's website is a teenager named George. George is 15 years old and lives in Omsk. He is an avid fan of music and theater and is always looking for new and exciting experiences. He heard about the Lyceum Theater from his friends and is interested in attending a performance, but he is not sure what to expect. George is curious and adventurous, and he is open to trying new things. He is also tech-savvy and enjoys using websites and apps to explore new places and experiences.

User stories

As a user who is currently actively exploring the cultural environment of my city, I can use the Lyceum Theater website to do so.

As a user who is looking for information for their report, I can find information about the history and important events in the life of the Lyceum Theater right on their website.

Empathy Map

An empathy map for George, a teenage user of the Lyceum Theater's website, includes the following elements:

Thoughts: George is excited about attending a performance at the Lyceum Theater. He is curious about the theater and its offerings, and he is looking forward to experiencing something new and different. George is also a little anxious about attending a performance on his own and is hoping to find more information on the website to help him feel more prepared.

Feelings: George is feeling both excitement and anxiety about attending a performance at the Lyceum Theater. He is excited to try something new and experience the theater's unique offerings, but he is also a little anxious about attending a performance on his own and not knowing what to expect.

User Journey Map

George learns about the Lyceum Theater and is interested in attending a performance.

George visits the Lyceum Theater website and browses the upcoming performances.

George selects a performance that interests him and purchases tickets online.

George arrives at the theater and is greeted by staff.

George is seated and enjoys the performance.

After the performance, George has the option to provide feedback on his experience.

George decides to attend future performances at the Lyceum Theater and continues to visit the website for updates.

User Pain Points

Difficulty navigating the website and finding information about performances

Limited information about the theater and its offerings

Lack of interactive elements or engaging visuals on the website

Difficulty purchasing tickets or accessing additional resources, such as program guides or artist bios

Limited mobile-friendliness or accessibility options on the website