CASE STUDY \\

CASE STUDY \\

Problem: Incense lovers would like to have a website that ensures that all of their needs are met.

Role: UX Researcher, UX Designer, UI Designer

Timeline: 24 hours, December of 2022

Impact: Created a website that is easy to use, visually appealing,   and meets the needs of the target audience. This would involve conducting user research, creating wireframes and prototypes,     and testing the website to ensure it is intuitive and effective. Ultimately, my goal as a UX designer was to create a website that is both functional and enjoyable for users to interact with.

Project overview

  • IN(sense) is a comprehensive website that explores the world of incense and its many uses. From its ancient origins to its modern day applications,

    This website also offers fascinating insights into the history of incense, including its use in religious ceremonies, its role in ancient medicine, and its popularity among various cultures throughout the world. 

Whether you're a seasoned incense enthusiast or simply curious about this fascinating substance, IN(sense) has something for everyone. With its engaging content and user-friendly design, IN(sense) is your ultimate destination for all things incense.

  • The problem that IN(sense) aims to address is the lack of comprehensive and easily accessible information about incense and its uses. Many people are interested in incense but may not know much about its history or how to use it, and there may not be many resources available to help them learn more.

  • The goal of creating IN(sense) website is to provide a comprehensive and user-friendly platform that offers detailed information on incense and its uses, as well as interesting insights into its history and cultural significance. By providing this information in an engaging and accessible way, IN(sense) can help educate and inform individuals about incense and its many benefits.

Target audience

The target audience for IN(sense) includes individuals who are interested in learning more about incense, such as those who use incense for meditation or relaxation, as well as those who are interested in the history and cultural significance of incense. The website is also of interest to incense makers and sellers, as well as those who are interested in natural and organic products.

The demographics of the website's users include a diverse range of ages, genders, and geographic locations. The users are interested in a variety of topics related to incense, such as its history, cultural significance, and uses for relaxation and meditation.

Overall, the website's users are individuals who are curious and open-minded. They are drawn to the website's engaging and informative content, and appreciate the user-friendly design and easy access to a wide range of information on incense and its uses.

User profile

A user of IN(sense) is a person named Colin, who is in his mid-30s and lives in a city. He is interested in using incense for meditation and relaxation, and Colin is also interested in natural and organic products. He enjoys learning about the history and cultural significance of different substances, and he often uses the internet to research topics that interest him. Colin is likely to be drawn to IN(sense) because of its comprehensive information on incense, its engaging content, and its user-friendly design. He may visit the website regularly to learn more about different types of incense and their uses, and he may also use it as a reference when shopping for incense.

Data analysis

The data collected from the surveys, focus groups, and user interviews was analyzed using appropriate statistical and qualitative analysis techniques. This will include coding and categorizing the data, and identifying key trends and patterns in the data.

The results of the data analysis were used to create a detailed portrait of the website's users, including their demographics, interests, motivations, and behaviors. This information was used to inform the design and development of the website, and to ensure that it meets the needs and expectations of its target audience.

The results of the data analysis were also used to identify any gaps or deficiencies in the website's content or design, and to provide recommendations for how to improve the website and make it more user-friendly and engaging.

Empathy Map

Thoughts: Colin is interested in using incense for meditation and relaxation, and he is curious about the history and cultural significance of incense. He may be looking for a website that offers detailed information on different types of incense and their uses.

Feelings: Colin may feel excited and curious as he discovers new information on IN(sense) about the world of incense. He may also feel a sense of relaxation and calm as he reads about the benefits of using incense for meditation.

Actions: Colin is likely to visit IN(sense) regularly to learn more about different types of incense and their uses. He may also use the website as a reference when shopping for incense. He may share information from IN(sense) with his friends and family who are also interested in incense.

Pain points: Colin may have difficulty finding reliable information on incense and its uses from other sources. He may also struggle to find high-quality incense that meets his standards for natural and organic products.

User Journey Map

The user arrives on the IN(sense) homepage and is greeted with a clean and user-friendly design.

The user scrolls down and sees a variety of articles and resources on different topics related to incense, such as its history, cultural significance, and uses.

The user clicks on an article about the different types of incense and is taken to a page that provides detailed information on the various types of incense, how they are made, and their unique properties.

The user reads the article and learns about the different types of incense available, and begins to think about which type of incense they would like to try.

The user continues to browse the website and comes across an article about the benefits of incense for relaxation and meditation.

The user reads the article and becomes interested in using incense for relaxation and meditation, and begins to look for more information on how to use incense for these purposes.